Speak softly and carry a big stick; you will go far.

I readily absorb ideas from every source, frequently starting where the last person left off

Your most unhappy customers are your greatest source of learning.

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously and never permit it to fade. Your mind will seek to develop this picture!

I don't want to achieve immortality through my work... I want to achieve it through not dying.

Success is not to be pursued; it is to be attracted by the person you become

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Do one thing at a time, and while doing it put your whole soul into it to the exclusion of all else.

The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.

True progress quietly and persistently moves along without notice.

Be interesting, be enthusiastic... and don't talk too much.

A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.

When inspiration does not come to me, I go halfway to meet it.

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face.... You must do the thing you think you cannot do.

You can't make souffle rise twice.

We don't know a millionth of one percent about anything.

Sell a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.

Success is steady progress toward one's personal goals

Innovation distinguishes between a leader and a follower.

There is nothing impossible to him who will try.