There is but one dependable method of accumulating and legally holding riches, and that is by rendering useful service.

I don't want to achieve immortality through my work... I want to achieve it through not dying.

Advertising is legalized lying.

It is your decisions, and not your conditions, that determine your destiny.

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

Every action has its pleasures and its price.

With any part you play, there is a certain amount of yourself in it. There has to be, otherwise it's just not acting. It's lying.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Success comes to those who become success conscious. Failure comes to those who indifferently allow themselves to become failure conscious.

Effective communication is 20% what you know and 80% how you feel about what you know.

It is no use saying 'we are doing our best.' You have got to succeed in doing what is necessary.

Most people spend more time and energy going around problems than in trying to solve them.

All achievement, all earned riches, have their beginning in an idea.

If you aspire to the highest place, it is no disgrace to stop at the second, or even the third, place.

But Marge, what if we chose the wrong religion? Each week we just make God madder and madder.

Hell, there are no rules here - we're trying to accomplish something.

Work does not kill a man, it is worry, irregularity and uncertainty that kill.

The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.

Don't ever promise more than you can deliver, but always deliver more than you promise.

Success is liking yourself, liking what you do, and liking how you do it.

When inspiration does not come to me, I go halfway to meet it.