The more you are in this business, the more humbled by it you become.

If youre in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent.

Pleasure in the job puts perfection in the work.

Don't mistake activity with achievement.

The production of too many useful things results in too many useless people.

A great secret of success is to go through life as a man who never gets used up.

The best way to destroy an enemy is to make him a friend.

You cannot change your destination overnight, but you can change your direction overnight

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

A person who never made a mistake never tried anything new.

Price is what you pay. Value is what you get.

You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.

Old Professors never die, they just lose their faculties.

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face.... You must do the thing you think you cannot do.

Once you start a working on something, don't be afraid of failure and don't abandon it. People who work sincerely are the happiest.

No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.

The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.

Genius is eternal patience.

Don't wait to be successful at some future point. Have a successful relationship with the present moment and be fully present in whatever you are doing. That is success.

Anticipate the difficult by managing the easy

Rich people have small TVs and big libraries, and poor people have small libraries and big TVs.