Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Take time to deliberate, but when the time for action comes, stop thinking and go in.

Nothing is particularly hard if you divide it into small jobs

The way to get started is to quit talking and begin doing.

Without work, all life goes rotten, but when work is soulless, life stifles and dies.

Advertising is legalized lying.

If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.

It has been my observation that most people get ahead during the time that others waste

Apply yourself both now and in the next life. Without effort, you cannot be prosperous. Though the land be good, You cannot have an abundant crop without cultivation.

If you aim at nothing, you will hit it every time.

One can have no smaller or greater mastery than mastery of oneself.

For the bureaucrat, the world is a mere object to be manipulated by him.

Don't mistake activity with achievement.

Only put off until tomorrow what you are willing to die having left undone

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face.... You must do the thing you think you cannot do.

Don't spend time beating on a wall, hoping to transform it into a door.

As you start to walk out on the way, the way appears.

No business which depends for existence on paying less than living wages to its workers has any right to continue in this country

You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.

If you do not change direction, you may end up where you are heading.

Nothing will work unless you do.