You can observe a lot just by watching.

Sell a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Chop your own wood and it will warm you twice

When things go wrong don't go with them

One must be sane to think clearly, but one can think deeply and be quite insane.

Rich people have small TVs and big libraries, and poor people have small libraries and big TVs.

People refuse to take chances in business, because they fear the criticism which may follow if they fail.

Please all, and you will please none.

You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of.

No man can taste the fruits of autumn while he is delighting his scent with the flowers of spring.

It’s not about what it is, it’s about what it can become.

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

Don't mistake activity with achievement.

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

It is the set of the sails, not the direction of the wind that determines which way we will go.

The superior man understands what is right; the inferior man understands what will sell.

If you think of yourselves as helpless and ineffectual, it is certain that you will create a despotic government to be your master. The wise despot, therefore, maintains among his subjects a popular sense that they are helpless and ineffectual.

In the business world, the rearview mirror is always clearer than the windshield.

As you start to walk out on the way, the way appears.

The way to screw up somebody's life is to give them what they want.