Success is doing ordinary things extraordinarily well.

Every action has its pleasures and its price.

If you wish success in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother and hope your guardian genius.

All achievement, all earned riches, have their beginning in an idea.

Without a sense of urgency, desire loses its value.

Don't ever promise more than you can deliver, but always deliver more than you promise.

I've always found the second book in a series is the hardest to write.

It is amazing how much can be accomplished if no one cares who gets the credit.

Deadlines just aren't real to me until I'm staring one in the face.

Success is liking yourself, liking what you do, and liking how you do it.

The production of too many useful things results in too many useless people.

It is better to serve like steel than rust and wither away like iron.

It is the set of the sails, not the direction of the wind that determines which way we will go.

If you aspire to the highest place, it is no disgrace to stop at the second, or even the third, place.

Work and worship are necessary to take away the veil, to lift off the bondage and illusion.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

It's a terrible thing to look over your shoulder when you are trying to lead - and find no one there

Thinking is the hardest work there is, which is probably the reason so few engage in it.

If we all did the things we are really capable of doing, we would literally astound ourselves

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

Don't mistake activity with achievement.