There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, that to institute a new order of things
Sell a man a fish, he eats for a day, teach a man how to fish, you ruin a wonderful business opportunity.
It is better to serve like steel than rust and wither away like iron.
I am thankful to all those who said NO to me. It's because of them I did it myself.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
You never achieve success unless you like what you are doing.
There is one weakness in people for which there is no remedy. It is the universal weakness of lack of ambition.
Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price.
Never make excuses. Your friends don't need them and your foes won't believe them.
I'm a greater believer in luck, and I find the harder I work the more I have of it
You cannot change your destination overnight, but you can change your direction overnight
The superior man understands what is right; the inferior man understands what will sell.
The man who is swimming against the stream knows the strength of it.
You don't have to be great to start, but you have to start to be great
Change yourself and your work will seem different.
A holding company is the people you give your money to while you're being searched.
Pleasure in the job puts perfection in the work.
Don't wait to be successful at some future point. Have a successful relationship with the present moment and be fully present in whatever you are doing. That is success.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
I don't like that man. I must get to know him better.
True progress quietly and persistently moves along without notice.