Don't mistake activity with achievement.

If you are not willing to risk the unusual, you will have to settle for the ordinary.

It is hard to fail, but it is worse never to have tried to succeed.

Anticipate the difficult by managing the easy

All achievement, all earned riches, have their beginning in an idea.

It’s not about what it is, it’s about what it can become.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

I readily absorb ideas from every source, frequently starting where the last person left off

A holding company is the people you give your money to while you're being searched.

We are trying to prove ourselves wrong as quickly as possible, because only in that way can we find progress.

I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.

I`d like to live as a poor man with lots of money.

Every action has its pleasures and its price.

Success in life depends on action, that is, on what you do, and not what you Feel or think, and the price of success is hard work.

Boredom is one of the most blissful feelings.

Pleasure in the job puts perfection in the work.

Nothing is particularly hard if you divide it into small jobs

You don't get paid for the hour. You get paid for the value you bring to the hour.

To copy others is necessary, but to copy oneself is pathetic

Talent hits a target no one else can hit; Genius hits a target no one else can see.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.