Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Success is never final. Failure is never fatal. It s courage that counts.

It is the set of the sails, not the direction of the wind that determines which way we will go.

Success is going from failure to failure without loss of enthusiasm.

Success comes to those who become success conscious. Failure comes to those who indifferently allow themselves to become failure conscious.

If you aim at nothing, you will hit it every time.

Find out what you really love to do, and then find a way to make a good living doing it.

Success is having a flair for the thing that you are doing, knowing that is not enough, that you have got to have hard work and a sense of purpose.

A person who never made a mistake never tried anything new.

If I have ever made any valuable discoveries, it has been due more to patient attention, than to any other talent.

No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.

It’s not about what it is, it’s about what it can become.

One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn't do.

Eighty percent of success is showing up.

A man paints with his brains and not with his hands.

Workers of the world unite; you have nothing to lose but your chains.

It is better to serve like steel than rust and wither away like iron.

In every job that must be done, there is an element of fun. You find the fun and - SNAP - the job's a game!

Of all the things I've done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal

Either you run the day or the day runs you.

All achievement, all earned riches, have their beginning in an idea.