Our greatest glory is not in never failing, but in rising up every time we fail.
It's fine to celebrate success but it is more important to heed the lessons of failure.
I have not failed. I've just found 10,000 ways that won't work.
The way to get started is to quit talking and begin doing.
Always bear in mind that your own resolution to succeed is more important than any other.
Without a sense of urgency, desire loses its value.
The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.
Of all the things I've done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal
If you aspire to the highest place, it is no disgrace to stop at the second, or even the third, place.
If I had eight hours to chop down a tree, I'd spend six hours sharpening my axe.
Success is most often achieved by those who don't know that failure is inevitable.
When asked, 'How do you write?' I invariably answer, 'one word at a time.'
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
You never achieve success unless you like what you are doing.
Nothing will work unless you do.
The secret of success in life is for a man to be ready for his opportunity when it comes.
Pleasure in the job puts perfection in the work.
I don't want to achieve immortality through my work... I want to achieve it through not dying.
I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.
Tell the audience what you're going to say, say it; then tell them what you've said.