Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.

Fake it until you make it.

For the bureaucrat, the world is a mere object to be manipulated by him.

If you are five minutes early, you are already ten minutes late.

Try not to become a man of success but rather to become a man of value.

You never achieve success unless you like what you are doing.

I'm not the smartest fellow in the world, but I can sure pick smart colleagues.

Of all the things I've done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal

We don't know a millionth of one percent about anything.

Success is never final. Failure is never fatal. It s courage that counts.

I've always found the second book in a series is the hardest to write.

There are many ways of going forward, but only one way of standing still.

I don't believe people die from hard work. They die from stress and worry and fear -- the negative emotions. Those are the killers, not hard work. The fact is, in our society today, most people don't understand what hard work is all about.

Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. If we do our best, we are a success.

By failing to prepare, you are preparing to fail.

One of the greatest discoveries a person makes, one of their great surprises, is to find they can do what they were afraid they couldn't do.

Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price.

I believe in the Bible. I believe that all good things come from God. I don't believe I'd sing the way I do if God hadn't wanted me to.'

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

You can't make souffle rise twice.