Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

When asked, 'How do you write?' I invariably answer, 'one word at a time.'

Please all, and you will please none.

Nothing is particularly hard if you divide it into small jobs

Success means we go to sleep at night knowing that our talents and ablities were used in a way that served others.

Fake it until you make it.

Do one thing at a time, and while doing it put your whole soul into it to the exclusion of all else.

I don't like that man. I must get to know him better.

Change yourself and your work will seem different.

There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, that to institute a new order of things

Formulate and stamp indelibly on your mind a mental picture of yourself as succeeding. Hold this picture tenaciously and never permit it to fade. Your mind will seek to develop this picture!

Chop your own wood and it will warm you twice

If youre in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent.

Our greatest glory is not in never failing, but in rising up every time we fail.

Practice does not make perfect. Perfect practice makes perfect.

Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.

It is better to serve like steel than rust and wither away like iron.

Purity, patience, and perseverance are the three essentials to success and, above all, love.

Either you run the day or the day runs you.

Opportunity is missed by most people because it is dressed in overalls and looks like work.

The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.